Music For Robots Sell Out
The Secret Machines - Nowhere Again. I know what you're saying. The Secret Machines, this is old news. Well, actually, it's not. This is a new development, because not only do we have permission to post this track, but Warner Brothers Records contacted us and wanted to help out. Crazy, right? I mean sure, Warner is the people that is giving us Shifty Shellshock, Lenny Kravitz, Jason Mraz and the new Van Haggar package. But they're also the people who brought us the Darkness, R.E.M., the Red Hot Chili Peppers, and Rhino Records. Not to mention they fostered such acts as the Flaming Lips despite years without commercial success or radio-friendly singles (aside from She Don't Use Jelly).
This isn't to kiss Warner's ass, they probably get enough of that from their executive assistants. No, this is just to keep you guy's from getting scared. We have no idea where this is heading, but it's nice to have the support of the major labels (take that RIAA!) and to know that we're not operating in constant fear of being shut down (not that we were).
So about the track. It's good. You've probably heard it on the radio and it sounds a lot like the Golden Path, that collaboration between the Flaming Lips and the Chemical Brothers that came out last year. It's a similarly paced song with a good vocal lift for the chorus, and it isn't quite as prog & plodding as some of the Machine's other material. It's definitely worth a listen.
The label has done cool things with the marketing (like linking directly to iTunes from the artist's home page, giving away a sampler cd and special cd-r with the download, etc). We're glad that mp3 blogs are being recognized as a next step in the marketing ladder. This is also exciting because big labels like this don't commonly post mp3s -- they sometimes have streams, but rarely downloadable content. So this is a new thing for everybody, and it's pretty exciting.
Hope you guys agree