September 27, 2005 | Posted by j.p. at 5:46 PM

file under question mark

WHY? - Rubber Traits

every now and again life gets to the point where you have to pay attention to everything that makes sense too much. your days fill up with things to check off, stress over, finalize or mail. and it's all important, apparently. these days are long, hard, and make music like this track (and the others) from the first full-length release by WHY? (a.k.a. Yoni Wolf, from cLOUDDEAD and Hymie's Basement with Fog's Andrew Broder) essential in a clutch. simple, jangly, folk-y pop that brings back the smiles I last wore when listening to old Folk Implosion LPs for the first time. Yoni's lyrics tell enough of a story without getting too involved, and still have the requisite Anticon ring of slight nonsense. personally, I love it; keep things light, uncomplicated. it's as fresh as the blurb-blah-bleah that Beck gave us on Mellowgold was to me way back in the 90's.

I love the way this song takes its time to bring itself up to full bore, with the vocals and the instruments in a neck and neck race the whole way for who can be louder. and it just builds and builds and builds - it's one of those tracks you listen to three times before letting the rest of the album play through.

you can download WHY?'s new LP, Elephant Eyelash on [iTunes], or buy the CD when it comes out on October 4th.

Comments

dude, i'm loving this track!!! lyrics are great. it's totally unique and original, but poppy too. definitely going to cop this when it comes out next week!!!!!!!!

Posted by: perkins at September 28, 2005 9:14 PM

this is nice. thanks.

Posted by: Tammie at September 29, 2005 6:12 AM

I found Darla by Why when looking around for info on 13 and God and they blew me away.. This is a great track man thanks

Posted by: Billy at September 29, 2005 12:50 PM

nice choice - i think sand dollars is another standout (he's not as coy about the hooks on that one). hopefully they'll catch on like wildfire.

Posted by: Jeff! at September 30, 2005 12:55 PM
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