September 14, 2006 | Posted by anders at 3:25 PM

there aren't really any good Zune puns

First, I apologize that this post has no music to download and is only tangentially related to music. We'll try to make it up to you elsewhere.

If you follow other music blogs and technology sites, you've probably already heard that Microsoft is entering the mp3 player market with their Zune. You may also have heard that they flew a few of us music bloggers out to Redmond to take an early look at the Zune and talk to their marketing and PR folks about MS's newfound interest in the music industry. This post is mostly just here in the interest of full disclosure. Yes, I was there representing MFR. I think they had several reasons for inviting us, not the least of which was a not so thinly veiled attempt to wine and dine us into helping them build some buzz. No surprise there.

We don't really do product reviews here so I'll just defer to Amrit's incredibly thorough review over at Stereogum. (I think he actually took notes or something!) I will just add that while everyone else seemed to think that brown was a cool color and looked better in person than in the photos, I thought the brown one was the ugliest of the bunch. But I don't really go for the whole retro thing much either.

Like I said, this post is mostly for full disclosure. I think it's fair enough to call us sellouts for accepting a free trip to Seattle on Microsoft's dime. We've been called sellouts for ages now, that's nothing new. I would like to point out though that I've been a Linux user exclusively since about 1999, so the thought of me selling out to MS is particularly funny to those who know me. I mean, the Zune has its merits and was a much nicer device than I was expecting to see from MS, but as they're only planning on having it compatible with Windows XP and Vista, there isn't much chance that I'd ever buy one (currently I have an iPod, which I run Rockbox on so I can listen to my Ogg Vorbis files. Yes, you can now add "insane" and "geek" to my "sellout" label).

The one thing I saw in Redmond that was of more direct interest to MFR readers though was MS's new interest in the independent music community. You may question their motives, but at least they seem to at least have some good taste in the artists they're working with. I'm still not sure I've fully grasped just how huge Cansei de Ser Sexy have gotten since we were one of the blogs pushing them way back before they signed to subpop and started their campaign for Total World Domination. Now they're a focus of the Zune marketing and MS is basically paying tour support for them. How quickly they grow up! Anyway, I have to give MS some props for that and I'm hoping that they'll do even more in the future to support the indie music scene in meaningful ways. The obvious comparison is Apple's relationship with U2. Ugh. No matter how cool Apple or iPods may be, that's always going to be a black mark against them for me.

You may now commence with the flaming.

Comments

I guess no one even cares enough to flame...at least you don't give it a thumbs up. But make no mistake they don't care if you like it or if you'll buy it (that makes no sense what do they care about one sale) they just wanted you to write about it. Even a negative review has people thinking about the Zune now.

I'm disappointed in the bloggers who went (and probably a little jealous) and their mostly positive reviews. How can you give it a good review if you were barely able to touch it and they didn't care about you enough or trust you enough to let you have one. I guess the punk rock thing to do would have been to go on the junket and then not write anything.

Posted by: craig at September 14, 2006 7:39 PM

actually the zune seems pretty nice. and almost all pre-release get-togethers never let you hold the device for more then 5 minutes. check out dapreview.com for more info

Posted by: Jin at September 14, 2006 7:56 PM

I, for one, really enjoy the idea of indie artists being able to "loan" us several of their songs (or an entire album) for three days to let us determine if we want to buy it or not.

That's the most innovative thing Zune or any MP3 player has to offer. Really creative idea!

Posted by: DW at September 14, 2006 8:28 PM

You can discuss this topic at www.ZuneBoards.com

Posted by: lpxxfaintxx at September 14, 2006 9:39 PM

I love Microsoft and all of their products. I think Digital Rights Management is really cool because it will keep people from stealing music and help artists. Zune is way cooler than the iPod. Please be sure to post these comments on blogs where you see articles about Zune.

Posted by: ballmer at September 14, 2006 11:16 PM

I can't understand how your're selling out to Microsoft by offering an honest opinion. If you blew them and it sucked maybe but the Zune has an impressive list of features and deserves to be recognized for what it may offer some users. I don't guess we'll all be sitting around sharing music with our Zune but you know that many will take advantage of the opportunity. The beauty of music is that crosses all boundaries, even DRM.

Posted by: Zune Forums at September 15, 2006 12:06 AM

I think your sheepishness about taking the free plane tix + all the caveats really does help defer any accusations of sellout-ness.

However, being involved w/ those Mobius Band/Baby Dayliner folks! You're doing it all for their corporate dollar, I can totally tell...

Bastards.

Posted by: Alec Bemis at September 15, 2006 10:28 AM

did you fly business class?

Posted by: at September 15, 2006 12:07 PM

you should have asked them when the zune player would be available for linux

Posted by: E.J. at September 15, 2006 3:23 PM

Who's going to pick up the Gonzo flag? Fear and Loathing in Redmond anyone?

Posted by: George at September 15, 2006 6:36 PM

i think their choice of css is one purely based on trendiness and not on the success of the band. they're going for the cool kid market. everybody wants to be cool kid. and if every cool kid has a zune because css is attached to the marketing then everybody will want a zune. or something like that.

but yeah... microsofts' marketing department has definitely pegged certain artists for certain markets. smart. they know it's an uphill battle so they're not going to pick someone obvious like u2 or madonna...

Posted by: travis at September 15, 2006 7:42 PM

No business class for me. I flew a very cramped economy class (I'm really tall so it's particularly spine wrenching for me) for which I had to get up at 4:30AM EST to catch. I got to Seattle about noon PST and got shuffled over to the Zune building for meetings without any time to really eat or anything. They kept us there the rest of the day giving us soda and a couple cookies but no real food. Then they brought us to a party at a rented out bar and gaves us drinks and a couple tasty but small appetizers. By midnight I pretty much crashed after almost 24 straight hours up with no real meals and went back to the hotel to sleep until 8am when I had to go catch my flight back to NYC. So, while the trip was fun, it certainly wasn't a fancy, extravagant vacation or anything. It was kind of exhausting and I had to use two of my vacation days up to make it out there.

I really wanted to do the gonzo thing and just see how much trouble I could get into in Seattle, but ultimately the early morning and long flight just sapped my energy for that sort of thing :(

I did ask about zune software for linux and they just said that they only had plans for XP and Vista. I'll be curious to see how quickly the Zune gets reverse engineered. A Zune hacked to run linux and let you actually use the wireless for other purposes could be a very tempting gadget.

Posted by: robotanders at September 17, 2006 12:16 PM

hello? fly me to the zune?

Posted by: daniel at September 18, 2006 7:48 PM

The only part about this post worth flaming is the fact that you felt the need to excuse yourself through the better part of the post. I'm sure your readers aren't so dumb they need to be explicitly told all of the reasons you might have had for goign on a free trip.

Posted by: Carl at September 19, 2006 6:07 AM

i'm actually not that surprised at MS indie cred considering that paul allen founded the experience music project and donated money to kexp, which is still one of my favorite stations. maybe there's a relationship.

Posted by: lani at September 20, 2006 1:24 AM

I don't understand the hatred of U2? You mean the band that does the most political work for ending third world debt and helping out with the AIDS crisis in Africa? You can hate their music, their personalities, whatever, but they really do put their money where their mouth is. So someone at MS likes CSS! Um, that doesn't mean AT ALL that they will help artists. Subscription services pay jack crap to artists. I should know...we don't make anything off them compared to the itunes model.

Posted by: Lucas Jensen at September 20, 2006 11:07 AM

Thanks for expressing a disgust for the ipod and U2 union. When watching a comparison of the Zune and ipod on Fox news (yea I know) the ipod had to have a picture of Bono on it while someone was comparing the two. Something very disturbing about the whole image.

Posted by: Just Exactly Perfect Brothers at September 21, 2006 12:28 AM
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