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Between you and me, I kind of hope this whole indie-dance-punk thing is over. Not that some bands don't do it well - I love Franz Ferdinand and a few Bloc Party songs, among some other things - but there's something generally missing from the genre, personally speaking. Maybe I'm just too much of a pop nerd to really appreciate it; I need melody to keep my attention.
That's probably why I love the catchy Franz Ferdinand songs so much, and why bands like Target Market are so much fun to hear. This band has the aesthetic and the melodies, all wrapped up in a package of straight-up fun. Well, maybe "fun" isn't the right word; this band has some darkness to their music, too.
This one isn't long, but it's durable. I love that main phrase that opens the song, the flurry of hi-hats, and the fact that the first words Nathan Bernaix sings are, "Use my hands to cover your face." And you'll love how, three hours later from now, this song will be stuck in your head.
These guys are on the Afternoon Records roster, a lineup of bands that gets more impressive by the day. "The Beat" comes from their record No Thrills, which you should buy here (click on "store" and then "records").
Happy New Year!
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And hey! You can see Target Market tomorrow night at the Triple Rock Social Club in Minneapolis, along with Hockey Night, One For The Team, Mouthful of Bees, and We All Have Hooks For Hands. If that's not an amazing lineup, I don't know what is.
Be there!